Keyword ideas with search intent
Enter a topic and the market you sell into and get ten keyword ideas back, each labelled with the intent behind the search and a sentence on why it is worth your time. There are no search volume figures here, no difficulty scores and no cost-per-click data — none of it, by design. This gives you direction, not numbers. No account needed.
What this gives you, and what it does not
One run sends your topic and your market to a language model and returns ten ideas. Nothing is fetched from a keyword database, because there is no keyword database behind it. Every line you see was written rather than measured, and you should read it that way.
- Ten keyword ideas — a mix of short head terms and longer, more specific phrases for the topic you entered.
- An intent label on each one — informational, navigational, commercial or transactional.
- A one-sentence rationale — why that phrase is worth considering for that market.
And what is absent, stated plainly rather than discovered later:
- No search volume. Not exact, not banded, not implied by the ordering.
- No keyword difficulty and no cost per click. Nothing here estimates how hard a term is to rank for or what advertisers pay for it.
- No live lookup of search data. The tool does not visit a search engine, a competitor, or any keyword data source. It sends your topic to a language model and returns what that model writes.
If you need figures to put in a forecast, you need a keyword data tool with a licence to that data, and this is not one. What this is good for is the step before the figures: deciding which phrases deserve a page at all, and what that page would have to do to deserve the click.
The four search intents
Intent is the part of keyword research that volume cannot answer. A busy term searched by people who only want to read something is worth less to a business than a quiet one searched by somebody with a card in their hand. Every idea in your list is labelled with one of the four below.
Informational
Somebody wants to understand something. In the UK that looks like how to register for VAT or what is a section 21 notice. These build recognition and earn links, and they rarely convert on the same visit. Answer them properly, then give the reader somewhere sensible to go next.
Navigational
Somebody is looking for a specific place and has already named it — companies house login, or your own brand plus a product. You will win these for your own name and lose them for everybody else, so treat brand navigational terms as pages to keep tidy rather than pages to chase.
Commercial
Somebody is comparing before they commit: best accounting software for UK sole traders, or one product against another. This is where most B2B revenue is decided and where thin content is punished hardest. Comparisons, pricing explanations and honest limitations belong here.
Transactional
Somebody is ready to act now — emergency plumber Leeds or a product term with next day delivery attached. These want a page that lets them do the thing, not a page that explains it. If a transactional term lands on a blog post, you have lost the sale in the first three seconds.
What to do with the list
- Sort by intent before anything else. Group the ten into the four buckets and see which one is empty. A business with only informational terms has a traffic plan, not a sales plan.
- Check what you already have. For each commercial and transactional phrase, ask whether a page on your site genuinely answers it. Most sites find they have the page and have described it badly.
- Match the page type to the intent. Transactional terms need a product or service page, commercial terms need a comparison, informational terms need a guide. Mismatches are the most common reason a well-optimised page still fails.
- Take the surprises seriously. The ideas you did not expect are the useful output. The ones you already knew are confirmation, which is worth something but not much.
- Verify before you commit budget. These are model-generated suggestions. Before building a campaign on one, check it against a data source, or simply search it yourself and see what is already ranking.
Keyword choice is the start of the work, not the whole of it. The complete guide to SEO for UK businesses covers what has to be true of the page you build afterwards, and the meta tag checker shows how that page currently presents itself in the results once it exists.
Frequently asked questions
- Does this show search volume?
- No. There is no volume figure here, no difficulty score and no cost per click, because there is no keyword data source behind this tool at all. What it gives you instead is the intent behind each phrase, which is the judgement a volume number cannot make for you. A term searched by thousands of people who only want to read something is worth less to a business than a quieter term searched by someone ready to buy. Intent tells you which page to write and what that page has to do; volume only tells you how many people are out there.
- Where do the keyword ideas come from?
- One call to Claude Sonnet, using your topic and your market as the brief. Nothing is fetched, scraped or looked up. The ideas reflect how the model has seen people write and search about your subject, which makes them a good starting list and a poor final answer. Sanity-check anything surprising against your own knowledge of the market before you build a page on it.
- Will I get the same ten keywords if I run it again?
- Not exactly. The output is generated fresh each time, so a second run on the same topic will overlap with the first without matching it. That is worth using rather than working around: run the same topic twice and the phrases that appear both times are the ones the model considers most central.
- What does the country field change?
- It tells the model which market you are writing for, so the phrasing follows the vocabulary people actually use there. Enter United Kingdom and you should see British terms and British spellings rather than American equivalents. It does not restrict anything or query a regional data set — it steers the language of the ideas, nothing more.
- How many times can I run it?
- Thirty runs an hour from the same IP address. Go past that and the tool asks you to come back in an hour. In practice that is far more than a single topic needs.
- Do I need an account?
- No. The ten ideas on the page are free and need no signup. Entering your email gets you a longer written report on the same topic: an overview of the keyword landscape, which phrases to target first and why, the pages worth building for each cluster, long-tail ideas beyond the original ten, and how to match content to each intent.