Does Google still show a rich result for this?

Supported, showing rating information, a description and a link — but note the catch. Google requires either an aggregateRating or a review, and the self-serving review rule means a company cannot supply that for its own software. In practice the rich result is reachable by app directories and review sites, and not by the vendor. A product typed only as VideoGame is excluded too; it needs a co-type such as MobileApplication.

When to use it

On a page for an app or a web application, including free tools. Add it to describe the software accurately even where the rating requirement puts the rich result out of reach — that is the position this site is in, and our own tool pages carry the markup without a rating for exactly that reason.

Required properties

name
offers.price
either aggregateRating or review

Recommended properties

applicationCategory
operatingSystem

Example

{
  "@context": "https://schema.org",
  "@type": "WebApplication",
  "name": "Free Meta Tag Checker",
  "applicationCategory": "SEO Tool",
  "browserRequirements": "Requires JavaScript",
  "offers": { "@type": "Offer", "price": "0", "priceCurrency": "GBP" }
}

Common mistakes

Omitting offers.price for a free tool. Set it to 0 rather than leaving it out.
Putting the platform into applicationCategory. That field takes a category such as "SEO Tool"; a browser application is expressed by the WebApplication type and browserRequirements.
Inventing an aggregateRating to satisfy the rating requirement. The self-serving review rule applies here too, so a rating you wrote about your own software does not earn the rich result — it just puts a false claim in your markup. Ship without it.

Check what your own pages are missing

Our free checker reads the markup already on a page and names the types it is missing for its page type. No account needed.

Run the schema checker →

Verified against Google’s structured data documentation and its changelog on 28/07/2026. Google changes what it supports without much notice — if you are reading this long afterwards, check the current documentation before acting on it. Background on why this markup matters beyond rich results is in the answer engine optimisation guide.

SoftwareApplication schema markup